What is VMR

Value Measurement Reporting is a groundbreaking initiative that includes a view not only an organization's value realized in the past but also of potential for the creation of value in the future. This includes measurement of intangibles such as people, intellectual capital, systems, processes, brand(s), environment and governance structures not included in the traditional accounting framework. The traditional accounting model, fundamentally designed to measure and report on the realization of value, is based on measuring transactions with or through third parties. As such, it does not measure and report on performance in the value-creating activities that precede the sale of goods or services. VMR is a parallel system that supplements the traditional accounting framework.